Movie Marketing

L/O: to develop an effective film marketing strategy

Key methods of marketing

Identify audience of the film

Market in ways friendly towards the audience 

Film Posters

You normally see film posters in cinemas, on the walls of homes if people have bought them and sometimes in shops.

A distributor is trying to reach the most amount of the audience possible

Title, Actors, Images showing characters or action, a tagline

Disaster Film Posters

The font is often bold.

Colour palette is often bland.

Often has the main character standing in front of the disaster

Has a tagline to do with the disaster.

It is an action movie, they have chosen to include the more dramatic scenes to make it a lot more appealing. The trailer is weird like the poster.

I would organise interviews with the cast so they could provide some insight into their own thoughts of the movie, I would also organise a press conference.

They have made backpacks, T-shirts, face masks and duffle bags. The face masks would be creative if we weren't in the situation we're in right now.

My Disaster Movie

L/O: to effectively develop an idea for a disaster movie

The film is set in 2021, in the city of London.

The mood is serious and as such will be set on a cloudy day because genre conventions.

Grounded, never a high camera angle.

You have no control over the end of the world

I am using the trope of male protagonist and an earthquake as the disaster.

I am not crossing over to another genre

Todorov

Equilibrium - Jack works at McDonald's he's not happy but not depressed either. His mum and dad are constantly harassing him to apply for University. Lucy is his best friend from when they were kids.

Disruption - On the way home from work the ground starts to shake, a train is moving fast nearby so Jack doesn't think much of it. 

Recognition - He walks into his home and his parents are panicking while packing up their bags. Jack asks what's wrong and they tell him an Earthquake is about to hit. Jack phones Lucy, she picks up the phone and tells Jack to just run. The last thing he hears is Lucy's screams. 

Solution - The majority of the film, they keep on running towards the evacuation point to escape. In the brief quiet moments, Jack admits that it's the most exciting thing that has ever happened to him and he doesn't really care about Lucy's death. His parents look on in shame. At this revelation his mother, (Molly)

decides to disown him when his father, (Larry) challenges her she decides to leave the group.

New Equilibrium - Jack and Larry get out of the city and there is a time cut. Larry stands over Molly and Jack's graves as the audience realises that Jack is dead which is confusing. There is later a monologue from Larry which says that while Jack and him were being held for questioning about the disaster, Jack committed suicide and left a note which explained that he couldn't become a normal person and reintegrate into society after he realised he didn't care about anyone whatsoever including himself. The camera pans up to a cloudy sky and the film cuts to the credits.

Propp

The Hero - While Jack is the main protagonist, Larry takes charge in multiple instances during the film, especially after Jack's realisation.

The Villain - The earthquake as it disrupts everything and makes Jack realise that he has serious issues.

The Donor - N/A

The Helper - N/A

The Princess - The evacuation point from the city

The Princess' Father - Lucy as she tells Jack and his family to get out.

The False Hero - The audience is made to believe that Jack is the hero for most of the film until the twist at the end.

Plenary

I decided on the name Quake because it represents multiple things, the disaster and the shake up in the family throughout the film and how the tension rises as the film progresses.

L/O: to effectively develop an idea for a disaster movie

Synopsis

Jack was a normal guy, until the day the earth shattered underneath London and every second became a fight for survival. Secrets will be held and lives will be lost in this epic disaster movie.

Visual Story Telling

Jack: [is walking home from work, looking at his phone, it's raining] God I hate this weather [pulls his coat hood up, keeps looking at his phone, suddenly a train rushes by overhead and the ground shakes] Really fast train... that's weird.... [continues walking, he walks into his parent's driveway as a suitcase is thrown out of the window]

{END OF SCENE}

Disaster Movies

L/O: to explore the disaster movie genre

Disaster Movie Genre Conventions

Chosen films

Independence Day

2012 

Shaun of the Dead (It's a disaster movie and if you have a problem with that, no)

The characters are typically male

All of them involve a plotline of getting a family member to safety

Shaun of The Dead is an Epidemic film, Independence Day is an alien attack film and 2012 is a Natural Disaster film

All of them end with the main character either overcoming or surviving the event.

They all involve travel in at least one form or another.

The films are different in tone, but they have similar plot points as at least one character dies to each one.

Creative Task: Questions

The main character is a guy who works at McDonalds.

An earthquake hits the city while the guy is walking home and he is kicked into the river by it.

The characters parents, and his female friend who dies in like 3 seconds flat, so yeah it's kinda just him and his parents.

Female friend dies after they all meet up from falling into an opened up sewer, and then they start running as buildings collapse around them, for extra tension his mum dies after a building crushes cause yes.

They don't overcome the disaster but they escape by nicking a helicopter from the military.

The closing scene is the character's Dad being put into jail over the theft of the helicopter.